jason clement

TBWA\Chiat\Day Los Angeles

Jason is currently leading the strategic digital offering at the agency.

See the TBWA\Chiat\Day Site

Deutsch Inc., A Lowe & Partners Company

Jason focused on digital and innovation for the strategic planning group at Deutsch in New York City.

See the Deutsch Site

Rubina Pilot Project: India

Rubina is a Brooklyn-based start-up that pairs up-and-coming designers with female artisans in economically-disadvantaged areas around the world. Together, the teams work to create quality mass-market products with a conscience. Jason advises the founders.

See the Rubina Site

W+K - Portland Incubator Experiment (P.I.E.)

Jason was an advisor to the developers of P.I.E., Wieden+Kennedy’s Portland-based technology incubator. The group helped companies like Urban Airship, Bacn and Gorlochs form crucial partnerships and gather funding.

See the Incubator at WK.com

W+K - Emerging Platforms

Emerging Platforms was a small collection of technology-focused businesses aimed at helping W+K and its clients bring innovative, digitally-focused creative work to market. Their work spanned media technology, search, mobile, digital media, web/media/social media analytics and digital strategy. Jason played a key role in building the group and led several groups within the collection, including the strategic group.

W+K - Social Media Lab

Social Media Lab is a collection of bloggers, writers and video editors who create content for the social media space on the behalf of brands. The creative/production teams are housed at W+K NYC but perform work around the world. Jason managed the group for several years.

W+K - Old Spice - SwaggerizeMe

The first 'search' campaign to ever become a creative award winner, SwaggerizeMe helped the brand’s target add some “swagger” to their search results using an automated paid and natural search optimization schema that was implemented months in advance of the actual launch.

See the work at Creativity

W+K - Nokia - Somebody Else’s Phone

This campaign for Nokia involved a global team tasked with 24/7 social media content creation in over a hundred languages. Jason helped develop the content strategy along with Andrew Stirk, Carat and W+K London.

See the work at Creativity

W+K - Brand Jordan - Leroy Smith

Leroy Smith came to life across the web during the 2009 NBA Playoffs, challenging Michael Jordan's Hall of Fame nomination and generating a massive amount of unpaid media. As it played out during Jordan's moment of well-deserved recognition, the campaign was part of an effort to make sure the Jordan brand remains relevant to a new generation of ballers.

See the work at HypeBeast

See the Google Case Study

Ogilvy + Mather - IBM - Media Strategy

Jason and team designed and implemented an overhaul to IBM's global media strategies by realigning global agency resources under a unified search and web analytics strategy.

ISOBAR

Jason advised on acquisitions for ISOBAR and helped to design cross-agency collaboration models for clients of the agency network.

Carat - Philips - Norelco Bodygroomer

Jason and team helped design and coordinate seeding strategies for the Norelco BodyGroomer US launch.